In times of increasing connectivity and advanced tech features in cars, consumers more than ever expect an intuitive and seamless experience that needs to be safe as well. How can car manufacturers, suppliers and the industry in general achieve this without ending in a "arms race for functions"? Usability and ease of use are at the center of the HMI design. Join our UX community to share your thoughts and experience on how to create the ideal HMI.
Main discussion topics:
Discuss how to develop brand recognition in a rapidly changing Automotive World
Understand how to design userfriendly Interior & Lighting Design
Examine whether voice is THE future user interface
Learn how innovative HMI Development Tools can assist to create innovative user interfaces
Experience how Advanced Display Technology can enhance Automotive UX
Realize the crucial role of Augmented & Mixed Realities
Examine the potential of gamification to achieve an intuitive UX
Personalization - How can we adjust the cockpit for different user requirements and preferences?
Shy Tech – digital detox in the cockpit?
Dr. Lutz Krauß
Manager UI & UX,
Borgward Group AG
Team Lead ADAS HMI,
(an FCA Company)
GeelyAuto Technical (Deutschland) GmbH
Dr. Rainer Erbach
Senior Manager HMI
Robert Bosch GmbH
Research & Innovation Director
Comfort & Driving Assistance Business Group
Head of Advanced HMI,
Chief Technology Office
Sono Motors GmbH
Dr.-Ing. Peter Rössger
Allround Team GmbH
Event modules for a hands-on experience:
Get in touch with other experts before the conference starts. Find business cards and photos while enjoying your first conversations and networking experience.
MEET AND GREET
Make new business contacts in short 1:1 meetings. Exchange business cards in a fast-paced ice breaking session. Be sure to bring enough cards so you don't miss a connection.
Interact with our conference speakers and moderators. Seek out answers to any lingering questions by asking during these intimate sessions.
Gain deeper insights by attending our panel discussions. Share your ideas and thoughts with peers and receive feedback from dedicated industry experts in this interactive session.
Discuss the latest challenges and innovations in 3D printing, industrial manufacturing, and more additive-related topics with our moderators and your peers in this interactive session. Feel welcome to share your ideas and experiences in working groups.
Enjoy an informal evening gathering with your peers to discuss the outcome of the first conference day and expand your network in a relaxed ambience.
What our past delegates experienced
“The crucial moment to really start with our HMI benchmarking software “screens” came after the Intuitive Vehicles - Human Factors, HMI, UX 2018. My colleagues and I talked about our conversations at the fair and realised the remarkable fact that each one of us was told the same story regarding the way OEMs do HMI benchmarking. Of course we had specifically asked for it in the conversations, because we had discussed the idea for “screens” before, but never really pursued it. From that moment on it was clear: Everyone has to struggle with HMI benchmarking and we have an idea how to solve this. If we hadn’t been able to have so many conversations with different OEMs in such a short time, we would have hesitated forever and probably never started.”
“There were a lot of experts who have a lot to say. People from different levels - OEMS, Tier 1, Tier 2 and startups!”